The delightful baked goods at Baguette Magic

Laetitia Ouadah with a tray of fresh baked fruit croissants. Photo by Liz McCafferty.
Laetitia Ouadah with a tray of fresh baked fruit croissants. Photo by Liz McCafferty.

by Sandra Stringer

Baguette Magic has a delightful creation that I personally adore: the soft baguette. During one of my rare moments in the kitchen last summer I went and got one of their baguettes, took it home, filled it with cheese and spinach and tomato from the Sunday Farmer’s Market at the Pour House…it was just so good. It’s not like the baguette you can buy in local grocery stores. It’s the real deal.

Great breakfast and lunch menu

But you needn’t do so much prep work to enjoy the fresh baked artisan breads and croissants at Baguette Magic. Their menu includes several different types of baguette sandwiches: prosciutto, tomato, mozzarella & basil olive oil; turkey, brie, arugula & balsamic reduction; salmon, greens & fresh cheese with dill; ham & cheese with creamy mushrooms, pâté de campagne & cornichon pickles; BLT with avocado and pimento cheese; roast beef, bleu cheese and walnut; triple cheese (brie, goat & bleu); and layered tuna salad.

Okay, I won’t list everything on their menu. But they also have egg sandwiches and croissant sandwiches and sweet pastries, all made from scratch on the premises.

Baking what he couldn’t find in Charleston
Baker Jesse Murray prepping baguettes for baking. Photo by Liz McCafferty.
Baker Jesse Murray prepping baguettes for baking. Photo by Liz McCafferty.

The owner, Mathieu L. Richard, is from Villers-Cotterets, France. He came to Charleston in 2002 to attend college at the College of Charleston and ended up staying. He couldn’t find bread of the quality he was used to, so he taught himself the art of baking.

Baguette Magic started business at the Charleston Farmers Market, downtown in Marion Square. Their success at the market led to the decision to lease out a kitchen so they could produce more. Once they had the space together, “we started serving a few sandwiches and it evolved into the full breakfast and lunch menu we offer now”.

Everything fresh and made in-house

When asked what Mr. Richard thought made the food at Baguette Magic so special, he said it’s because “everything is fresh and made in-house – the bread and croissants of course, but also the pâté, the tarragon-pimiento cheese, all the way up to the fruit cup”.

Baguette Magic storefront.
Baguette Magic.

We had one question from a reader: “Do you make kouign amann? If not, would you ever consider giving it a go?” Sorry, gentle reader. Mr. Richard says, “We do not make this Brittany specialty, but it would make a good addition to our selection”. Maybe we should start a petition?

Baguette Magic is open from Tuesday through Sunday, from 7 am to 3 pm. They are located at 792 Folly Road. Go by and pick up some bread or croissants to go, or sit down and have a meal. You can watch the bakers at work while you’re there!

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